On Thursday 08 July 2010 we had to present about Social / User behavior and I've selected the topic about "User Generated Content in Mobile Digital Media".
So, In this section, I would like to describe about the data that was collected from a large telecommunications service company in South Korea. The sample is drawn from 3G mobile users who used the services of the company between March 15, 2008 and June 15, 2008. The collected data from 3G mobile services because it enables users to upload their content faster than the conventional mobile services. Further, these services are more commonly available in the larger screen handsets that facilitate more user- friendly content generation and usage. It took us almost 2 years to negotiate access to this dataset, which we eventually intend to make public (properly anonym zed) for validation, verification and continuous research and off course is not relating to my FYP that I'm doing now.
The dataset consists of more than 9.5 million mobile data transaction records across 180,000 users encompassing their content uploading and downloading behavior. We also have data on 34.9 million voice calls made by the same users that enables to draw social networks.
The mobile transaction data includes individual-level information on users' content generation and usage activities include detailed information on all kinds of content generated by users through their mobile phones. In addition, we have detailed user-related demographic and geographical location data including the location from where the call was placed that provide further insights into the drivers for user's mobile content generation and usage behavior.
So the application such as twitter, Facebook, Skype, YM and even we can upload the blog from our i-phone. So this is all about generate content in mobile digital media.
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